Delight Ministries
I rebranded and work as the Creative Manager at Delight Ministries, which is a college women’s ministry. I work with this non-profit aiding in brand development, brand voice, web design, email marketing, book design, merch design, photo and video direction, graphics for socials, print design, event design, creative management, and social media management.
I work primarily in Adobe Illustrator, Canva, Adobe InDesign, Lightroom, and Photoshop.
Refreshing the branding of delight started with the logo. I kept the cursive and girly font that they have been known for for years, but made it cleaner and more sophisticated. This nonprofit’s audience is solely college women.
PROJECT: “Room to Grow” release.
FOCUS: Creative Direction, Book Design, Merch Design, Photography
I did the creative direction for this book and merch launch for Spring 2026. I designed the cover and interior of the book, as well as both merch pieces. I was a part of the brainstorming process, the launch, and retaining sales with content ideation post-launch.
Below is a piece of an email thread that we used for free ship weekend promoting the book and merch.
Below are some graphics I made for our social media. These ideas were originated and executed by me and the social media manager on staff.
PROJECT: “Everything I Need” release.
FOCUS: Creative Direction, Book Design, Merch Design, Photography
I brainstormed and created the cover for this Bible Study, and created merch that went alongside it to sell for this release. I also created a visual direction and co-executed a plan for photography and social content for the launch.
Email marketing is a big part of what I do in this job. We release multiple campaigns throughout the year where this skillset is put to use both through email and social graphics.
There are campaigns that are repeated annually, but also new campaigns that are launched throughout the year that are often created by me and the social media manager who I work closely with.
PROJECT: “Came Tee and Hat” teaser and release.
FOCUS: Creative Direction, Merch Design, Photography, Social Media Marketing, Content Planning
I did the creative direction, vision casting, and execution of this launch that we did for new exclusive merch items.
The launch plan I created is linked here.
TEASER:
LAUNCH:
PROJECT: Leadership Development Program Launch
FOCUS: Creative Management, Branding, Photography, Web Design
We had a launch for a year long program that Delight has. I was over the photoshoot, as well as the rebrand for what this launch would look like.
PROJECT: Email Design
FOCUS: Creative Management, Email Marketing, Email Design
I managed the Email Design for all emails that we sent out. The goal with Delight is to always to keep things girly, colorful, and extremely playful!
