Museum Rebranding:
Shown here is the rebranding of the Kansas Barbed Wire Museum in Lacrosse, Kansas. The branding highlights the history and impact of barbed wire in the community of Lacrosse, as well as within the U.S. in full. It uses color, line work, and type to highlight these underlying important aspects and hint at the time period of its origins. With this, I created a pitch deck as if I was presenting this to a client in hopes that they would select my design and the reasoning behind it.
This project was heavily focused on work in Adobe Illustrator, Figma, and Photoshop.
I wanted this rebranding to focus on the simplicity, yet importance of what barbed wire meant for people then and now. I used inspiration of type choices and layout from that time period as reference, as well as the thin and malleable nature of the wire as part of the direction. I wanted to bring forward a conversation of past and present through the new things that would be presented at the museum, as well as keep the feel of it current to bring in a new age group of people into the conversation.
