Dawn
Dawn was a self-guided project to create something that I loved. So of course, I chose matcha. Due to the limited amount of canned matchas on the market, I wanted to make one that was healthy, functional, and aesthetically pleasing to drink. I also created a landing page that went along with the product. Meet my solution, Dawn.
This project was heavily focused on work in Adobe Illustrator, Figma, and Photoshop.
With Dawn, I wanted it to focus on the way matcha wakes you up slowly, like a sunrise, unlike the immediate spike of coffee. This idea was important to me within the name, as well as the branding. The bright colors stem from the want for it to feel like a sunrise— bright and meaningful.
